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Anibal Casso named CSO for Ogilvy North America
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Casso's influence and leadership have shaped the strategic and business vision behind some of the most influential global brands across Latin America, the United States, and the U.S. Multicultural market.
Agency Ogilvy has announced that Anibal Casso has been named Chief Strategy Officer for Ogilvy North America.
Casso's influence and leadership have shaped the strategic and business vision behind some of the most influential global brands across Latin America, the United States, and the U.S. Multicultural market. He starts on August 9
Devika Bulchandani, CEO of Ogilvy North America and Global Chairwoman of Advertising, said: “As consumer expectation of brands goes up, brand strategy that links business priorities to cultural impact is of paramount importance and Anibal’s experience is perfectly suited to deliver that for our clients. Creativity founded on deep strategy has been the foundation of Ogilvy since its inception and we are continuing to invest heavily in both these areas.
"Anibal will oversee a group of over 250 strategists across our PR, Health, Experience and Advertising businesses and work closely with over 50 Growth and Innovation specialists to ensure we are delivering true impact for our clients and their consumers.”
Anibal said: “Ogilvy is an iconic company that I have immense respect for because it consistently proves the most effective creative work is heavily rooted in insight, truth and good strategy. I love helping brands solve problems by thinking and creating at the intersection of different skill sets and backgrounds – this is how we enable impact. This is the kind of opportunity that reignites the flame inside of you and I’m excited to be joining a team that is energized and motivated to show the industry the best of Ogilvy.”
Dominican born and New York raised, Anibal has built his career serving in a range of strategic leadership roles at agencies including Wieden + Kennedy, Droga5, 72andSunny, JOAN and FIG. Over the past 20-plus years, he has been fortunate enough to lead award-winning work for top-tier brands like Old Spice, Google, Diageo, Spotify, General Mills, Heineken, Nissan and many more. He has also led multi-disciplined teams and steered innovative go-to-market approaches by integrating cultural strategy with UX and design thinking.
Most recently he has occupied a range of leadership full time and consulting positions including Chief Strategic Officer at JOAN and Executive Director of Strategy/Strategy Lead at FIG and Arts & Letters Co. His journey has allowed him to cultivate a diverse perspective around the industry having worked roles that span from media, communications planning, business and creative strategy across a wide range of categories.
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