Angie Bird directs a powerful PSA on the dangers of drinking while pregnant

The world has wildly different opinions on the amount or what kind of alcohol is “safe” to consume during pregnancy. And information found on social media, blogs and other online sources is even more contradictory and damaging. Yet, the fact remains that 1 in 20 children in the U.S. has FASD. 

Using truth on drinking during pregnancy in compelling ways to overcome generations of misinformation, bias and untruths, the campaign includes three compelling and emotive videos produced by Chelsea and directed by Angie Bird, which were shortened for broadcast, begin with kids lightheartedly sharing common misconceptions about drinking during pregnancy, only to change drastically in tone to reveal the hard-hitting truth about FASD. Each child has been diagnosed with an FASD, and hearing them talk about the developmental delays, cognitive disabilities and physical manifestations that some of them experience is profound. 

The campaign was created by Colle McVoy.