Andes is back with draftLine and Rebolucion

Andes is a brand that has earned a lot of accolades for many global campaigns in recent years. After a bit of silence and a lot of work, it’s advertising again.

Mendoza’s beer is back in the communications realm with Draftline Buenos Aires. In a spot that refocuses on the origins of Andes, made with mountain water, we see different inhabitants of the area as they are surprised by the screams that come from giant echophones installed in different parts of the Andes mountains.

This story exemplifies the activation that will take place during December when all the people of Mendoza will find the “screaming bases” installed in different bars and supermarkets. The people who participate must shout "Andes!". These screams will be reproduced by the echophones located on the mountain that will be interconnected by Wi-Fi antennas. The number of times the echo sounds on the mountain will be the number of beers the participants win.

Cerveceria y Malteria Quilmes – El Grito de Los Andes

Credits

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Agency draftLine/Buenos Aires
Production Company Rebolucion/Argentina
Director Nicolas Nubile

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Credits

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Agency draftLine/Buenos Aires
Production Company Rebolucion/Argentina
Director Nicolas Nubile
Executive Creative Director Diego Gueler Montero
Creative Director Sebastián (Amish Malo) Higueret
Creative Director Christian (Amish Bueno) Leal Saint Jean
Producer Carolina Cantini
Executive Producer Santiago Aicardi

Post Production Ratio VFX
Sound Porta Estudio
Music Calesita Music
Production Service Sake Argentina
Producer Emiliano Bonda
DP Juan Maglione
Creative Lucas Fernandez
Editor Hernan Garbarino

Colorist Alejandro Armaleo
Producer Dai Cyterszpiler

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The production was carried out by Rebolución, under the direction of Nico Nubile and the Creative General Direction was in charge of Diego Gueler Montero, from draftLine.

Nico Núbile said: “We are extremely happy with this project, it was an unforgettable experience. It's not usual to shoot bold, audacious projects these days, and we are profoundly thankful with Andes & Draftline for having trusted us in this crazy adventure, and for climbing with us so high!"