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AMI launched a new campaign late last week that celebrates the kindness Kiwis have shown during COVID-19, in their local communities, to the neighbours next door, on the roads and to small business owners. 

This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue.

Created via a nationwide call out to DOPs and photographers across the country, the film was directed by Zia Mandviwalla from FINCH and features moments from inside real people’s bubbles all over the country. 

“This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” says Jessica Bunker, Marketing Manager at AMI.   

Maria Devereux, Executive Creative Director at Colenso BBDO added, “I think we’ve all become more aware of those around us recently - neighbours, family and strangers. Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”

AMI – Kindness Is Everything

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