AmericanEagle.com gets real

Director Kiran Koshy partners with The Richards Group to direct the latest clever campaign for global digital agency AmericanEagle.Com, produced by Slash Dynamic.

The hilarious spots feature real AmericanEagle.Com employees and was filmed in the company’s Chicago headquarters. The family-owned company believes that every client has unique goals, and their team is driven by digital excellence.

As a way of introducing the staff to the public, a witty spokesperson takes us through a regular day at AmericanEagle.Com and highlights various staff members while they work. The campaign, ingeniously brought alive by Kiran Koshy, depicts the masterful ways which AmericanEagle.Com employees assist their clients with web design, development, and digital marketing strategy needs.

On working with the talented cast in these spots, Koshy remarks, “I knew working with real employees who weren’t actors was going to be a challenge I’d relish, and they didn’t disappoint. Honestly, I couldn’t have cast a more perfect ensemble of fresh faces any other way. They really plussed the comedy, and I was in awe of how they were able to handle performances that demanded subtlety. This made the campaign even more special to the client, and their employees.”

Managing Director Tanya Cohen says, “Kiran has been unstoppable lately, working on multiple campaigns for a diverse range of clients. Once again, he brings his cool signature style of performance driven comedy, to a fun and engaging campaign that really captures the essence of who these clients are and their company messaging. It was a dream project to work on, and I was equally impressed with our spokesperson who nailed every take as did the real American Eagle employees who were all amazing.”