Ambassadors launches live action arm led by new partner Sander Heeroma

New York and Amsterdam-based creative production studio Ambassadors has cemented its live action offering with the appointment of Sander Heeroma as executive producer and partner. 

Halbo van der Klaauw, co-founder of Ambassadors says: “We’ve known Sander for a long time, first from his Caviar era and more recently as an independent producer. Last year we worked together on The Pace for Jaguar in the UK, where our own VFX expertise and Sander’s live action experience came together really well. 

“Ambassadors is built on collaboration between different craft disciplines, and especially now we’ve laid roots in New York, it’s a natural next step to bring in Sander. It’s also a response to the market’s needs in that live action and VFX need to be increasingly intertwined, at high quality, and in the most efficient way possible.”

Sander Heeroma adds: "Clients need more and more deliverables in less time for the same budget. So you have to produce smartly and get a better grip on all parts to bring those big ideas to life, fast. And of course, I also wanted to join a party with creative talent, young people and international ambitions, so together we could focus on making beautiful things.”

Sander brings over 25 years’ experience in production across Europe under Signum and as founding partner of film production company Caviar Amsterdam.