Amazon asks, did you see it?

If the Saltburn buzz that’s dominated the past few months has proven anything, it’s that, when a new movie drops on Prime Video, it’s all people can talk about. Everyone finds themselves asking, or getting asked, the same question: “Did you see it?”

Within the walls of marketing departments and media agencies, the same sentiment dominates when a new campaign launches. Ads are now running on Prime Video across the US, UK, Germany and Canada, giving marketers and media buyers access to engaged audiences as they watch premium and exclusive content.

To mark the moment, Amazon Ads tapped creative agency, Anomaly, to debut a new creative campaign, Did You See It? The campaign showcases a marketing department the morning after “something big” has aired on Prime Video. It’s safe to assume the team is excited about a new movie or show, until it is revealed that the “did you see it?” buzz is all for the premiere of…their ad. After all, no one gets as excited about ads as ad-people.

The campaign is live in the US, UK, Germany, and Canada, across online video, social, and digital.