Allianz unveils The Real Games campaign

BWGTBLD director Giada Bossi directs Allianz’s The Real Games campaign for the Olympic and Paralympic Games Paris 2024. 

Featuring five films and a powerful two-minute anthem film, discover the true, inspiring stories of five Olympic athletes on their journeys to Paris 2024.

The power of humble and unfiltered witnesses of “normal” unique lifes. Not actors, yet ordinary people. Not superheroes, but everyday heroes. Our protagonists are making their way with resilience, dedication, and strength but also with fragilities and human imperfections, humming the Ode to Joy, the European Anthem. Shot all around Europe during the athlete preparations in their daily routines.

"In this campaign, we crossed different themes. The idea of waiting, the idea of looking forward, determination, the idea of humanity when we haRe athletes who need to deal with their personal lives, and the strength of breaking boundaries as Paralympic athletes. I wanted to explore the idea of “readiness” and “anticipation” in different ways according to each talent"

Marcel Hug is a Paralympian athlete competing in T54 wheelchair racing events, known as 'The Silver Bullet' for his iconic racing helmet. He has participated in Summer editions of the Paralympic Games for Switzerland, winning multiple medals, and setting world records

Gesa Krause is a German athlete specializing in the 3000m steeplechase. She has won bronze medals at the World Championships and holds a national record. After the birth of her daughter in 2023, she aims to qualify for Paris 2024.

Jackson Richardson, a retired French handball legend and now Mental Coach, is the Chef de Mission for the French delegation in Paris 2024. Known for his strategic brilliance, he leads and cares for the French Olympic team, focusing on mental preparation.

Sofia Raffaeli is the most decorated individual rhythmic gymnast from Italy. Known as “The Atomic Ant,” she has achieved remarkable success in various championships. As she prepares for Paris 2024, she intensifies her training regimen to showcase her unparalleled skill.

Bradley Ogide, an Allianz Mauritius employee, and Rosario, a visually impaired Para athlete, run together linked by a subtle strap. They have won various competitions and were awarded Para Sportsman of the year 2022 in Mauritius.