Alexander McQueen introduces Lucia: The Jewelled Satchel
Alexander McQueen premiers Lucia: The Jewelled Satchel, a new film directed by Sophie Muller.
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PRETTYBIRD’s Sophie Muller has directed a new film for Alexander McQueen: Lucia: The Jewelled Satchel.
Award winning filmmaker Sophie Muller recently directed Storm Chasing, a short film inspired by the Alexander McQueen Spring/ Summer 2022 collection, created in collaboration with McQueen’s creative director Sarah Burton.
Alexander McQueen is pleased to announce the new film Lucia: The Jewelled Satchel, where the bag in the title is carried by musician Lucia Fairfull, a friend and regular collaborator of the fashion house.
The short has a film noir aesthetic and is captured in Lucia’s hometown of Glasgow and locations include The Barrowland Ballroom. Lucia is filmed performing with her band, Lucia and the Best Boys. Throughout, she carries the shiny black embossed croc iteration of the Jewelled Satchel, which features its silver metal four-ring closure and iconic, crystal-studded skull.
The Jewelled Satchel was produced by PRETTYBIRD with Executive Producer Juliette Larthe and Producer Benji Landman.
Credits
powered by
- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Sophie Muller
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Credits
powered by
- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Sophie Muller
- Production Services LS Productions
- DP Robbie Ryan
- Executive Producer Juliette Larthe
- Creative Director Sarah Burton
- Head of Production Jude Paternoster
Credits
powered by
- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Sophie Muller
- Production Services LS Productions
- DP Robbie Ryan
- Executive Producer Juliette Larthe
- Creative Director Sarah Burton
- Head of Production Jude Paternoster
