Agency 180 launches 180 LUXE a new luxury offering

Several months after the arrival of the RE-UP team into the 180 global ecosystem, 180 has announced the launch of a new unit: 180 LUXE.  

Building on an extensive experience with global brands including Piaget, Dior, Chopard, Valentino Beauty, Prada and, 180 LUXE will continue the agency’s focus on more innovation and cultural relevance for their luxury clients both old and new.  

Brands that have an ambition to lead culture and take up a meaningful place in it need to consider how they are building their narrative in more innovative and culturally relevant ways.  

180 LUXE will be managed between Paris and Amsterdam and supported by New York and LA. It will be headed up by Laurent Francois and Pierre Humeau, as Managing Partners.

Commenting on the launch, Laurent Francois, Managing Partner of 180 LUXE explains, “In the last seven years, we have grown with our luxury clients. We started with them venturing out in new territories, deep diving into emerging communities and trial-testing new approaches, partnering with the best people in their fields of expertise including coding, 3D animations, set building, filters, you name it. We are offering ample services to our clients including Research and Insights, Planning and Strategy, Innovation, High-End Content Creation and Amplification, and Community Management and Activation Programmes.”  

Pierre Humeau, Managing Partner of 180 LUXE says, “Today we’re thrilled to be boosting our proposal with extended products and services. Our clients and their brands are looking for a fresh perspective. The traditional models in luxury and premium brands are breaking as cultural relevance and speed to lead take more prominence. We will keep on working with our finger on the pulse to understand luxury customers, as technology evolves, as their preoccupations and concerns change from sustainability to legacy. We will keep on pushing boundaries with our clients to influence the culture of tomorrow.”