AG2R La Mondiale says that's what I signed up for
Gary Freedman captures a lifetime in 60 seconds
for AG2R La Mondiale.
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For AG2R La Mondiale’s latest campaign, La Pac director Gary Freedman delivers a poignant and deeply human film that showcases his remarkable talent for character-driven storytelling.
Following the success of his multi-award-winning work for HSBC, Freedman once again proves his ability to distill an entire life journey into a single minute. Through the portrait of one man, the film unfolds with emotional precision, tracing the defining moments, subtle gestures and personal milestones that shape a life. Every detail contributes to an authentic and universally relatable narrative.
Shot on 16mm, the film embraces the richness, texture and imperfection of the medium, reinforcing the warmth and intimacy at the heart of the story. The organic grain lends a timeless quality to the imagery, perfectly complementing the campaign’s emotional depth.
With this latest work, Freedman reminds us that the most powerful stories are often the most personal, a celebration of humanity, memory and the moments that connect us all.
Credits
View on- Agency Havas Play/Paris
- Production Company La Pac
- Director Gary Freedman
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Credits
View on- Agency Havas Play/Paris
- Production Company La Pac
- Director Gary Freedman
- Post Production Prose on Pixels/Paris
- Audio Post Prose on Pixels/Paris
- Production Services Tuna+Icon
- Head of Creative Benjamin Besnainou
- Producer Isabelle Menard
- Producer Nina Buresi
- Producer Jerome Denis
- Production Designer Goran Joksimovic
- Head of Production Lucile Baruchel
- DP Mattias Rudh
- Editor Olivier Gajan
- Editor Adam Spivey
- Head of Post Production Laurence Lelong
- Post Producer Ines Brianceau
- Post Producer Annick Joud
- Post Producer Pierre Maillard
- Colorist Matthieu Toullet
- Colorist Jean-Clement Soret
- Head of Sound Ivan Jovanovic
- Audio Producer Alexis Venot
- Music Supervisor Adrien Alexandre
- Executive Producer Ivana Antic
- Line Producer Luka Mrvoa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas Play/Paris
- Production Company La Pac
- Director Gary Freedman
- Post Production Prose on Pixels/Paris
- Audio Post Prose on Pixels/Paris
- Production Services Tuna+Icon
- Head of Creative Benjamin Besnainou
- Producer Isabelle Menard
- Producer Nina Buresi
- Producer Jerome Denis
- Production Designer Goran Joksimovic
- Head of Production Lucile Baruchel
- DP Mattias Rudh
- Editor Olivier Gajan
- Editor Adam Spivey
- Head of Post Production Laurence Lelong
- Post Producer Ines Brianceau
- Post Producer Annick Joud
- Post Producer Pierre Maillard
- Colorist Matthieu Toullet
- Colorist Jean-Clement Soret
- Head of Sound Ivan Jovanovic
- Audio Producer Alexis Venot
- Music Supervisor Adrien Alexandre
- Executive Producer Ivana Antic
- Line Producer Luka Mrvoa
