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Invisible hearing aids, an 80s hit and a happy neighbour...

Incognito by Afflelou is an upbeat new spot for French optical and hearing aid retail chain Alain Afflelou has launched. The campaign is by BETC, directed by Rémi Danino, with Executive Creative Director Antoine Choque.

In the film a stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, De bonne humeur ce matin (A good mood in the morning) by Tristan.

When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming from his upstairs neighbour all along. With the aid of Incognito by French optical and hearing aid retail chain Alain Afflelou, customers are able to hear their favourite sounds.

Alain Afflelou – Incognito

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