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Bringing the happiness of the holidays to canines everywhere, the GREENIES Brand has launched a new holiday video directed by The Bobbsey Twins.

Created by Adam & Eve/DDB London, and appropriately titled “Send Them Crazy,” the video features dogs anxiously waiting for holiday presents. From drooling faces to doggie dances, the pups go crazy waiting for their GREENIES treats!

The video will be supported by several integrated marketing efforts targeting consumer passion points during the holiday season.  Tactics include social media posts, Buzzfeed Discover, desktop and mobile Amazon partnerships and paid search optimization.

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