)
As people age into their 40s, the mere thought of retirement and preparing for the future is scary. It’s like a monster in the closet.
It will keep getting scarier if nothing is done about it; but, if people start planning now for the future, that metaphorical monster might turn out to be kind of a sweetheart.
adam&eveDDB NewYork brought that notion to life in Fear No More. Its empowering message is meant to launch a new piece of terminology for AARP, called Pretirement. Pretirement is the time before retirement when people still have time to prepare.
AARP’s latest online tools are designed to help people put aside their fear of retirement and take charge of their future.
Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company m ss ng p eces
- Director Conor Byrne
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company m ss ng p eces
- Director Conor Byrne
- VFX Legacy Effects
- Executive Creative Director Jason Ashlock
- Executive Creative Director Paulo Junger
Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company m ss ng p eces
- Director Conor Byrne
- VFX Legacy Effects
- Executive Creative Director Jason Ashlock
- Executive Creative Director Paulo Junger
Conor Byrne, Director said: "This project has been a rare beast: clever, cinematic, and with a smart message at its core. From the moment the amazing team at adam&eveDDB sent the board to me, I was hugely inspired. Immediately, furry visions of Labyrinth, Where The Wild Things Are, and even Harry & The Hendersons danced merrily in my head.
With the help of m ss ng p eces and my trusty producer/brother/"broducer" Tyler Byrne, we assembled a dream team to execute it, including Director of Photography Sean Porter, Production Designer Kay Lee, and Editor Craig Deardorff. But the real magic was conjured when the geniuses/visionaries/wizards at Legacy Effects came on board to build the creature; they brought a mind-melting level of craft to every single detail, from nose to tail to eyeball-phone. I’m tremendously proud that we’ve created a creature (and a little movie) that feels equal parts soulful, scary, and sweet. I can’t wait to dress up as him for Halloween."
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
