Lexus: QBSS+
The 'roughing the passer' rule (along with quarterbacks in general) takes some hits in this funny film from Lexus.
Credits
powered by
- Agency Team One/United States of America
- Production Company m ss ng p eces
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Credits
powered by
- Agency Team One/United States of America
- Production Company m ss ng p eces
- Editing Company Cabin, Los Angeles
- Post Production Shape and Light, Los Angeles
- Editor Chan Hatcher
- Director of Photography David Wilson
- Art Director Adam Bright
- Copywriter Eric Jorgensen
- Chief Creative Officer Chris Graves
- Director Nick & Charles
- Producer Rob Sexton
- Production Designer Kai Boydell
- [group] Creative Director Jason Stinsmuehlen
- Head of Content
- Associate Director of Content
- Associate Director of Content
Credits
powered by
- Agency Team One/United States of America
- Production Company m ss ng p eces
- Editing Company Cabin, Los Angeles
- Post Production Shape and Light, Los Angeles
- Editor Chan Hatcher
- Director of Photography David Wilson
- Art Director Adam Bright
- Copywriter Eric Jorgensen
- Chief Creative Officer Chris Graves
- Director Nick & Charles
- Producer Rob Sexton
- Production Designer Kai Boydell
- [group] Creative Director Jason Stinsmuehlen
- Head of Content
- Associate Director of Content
- Associate Director of Content
During this year’s NFL play-off season, Lexus is having fun with the hotly debated 'roughing the passer' rule which was designed to better protect quarterbacks from physical harm. The rule has sparked no shortage of debate — with fans, analysts, coaches, defenders and quarterbacks alike questioning whether its enforcement has gone too far. In response, Team One and Lexus has released a campaign starring Matt Leinart and directed by Nick and Charles of m ss ng p eces, and an accompanying microsite which cleverly pokes fun at the ruling.
Connections
powered by
- Agency Team One
- Editing Company Cabin, Los Angeles
- Post Production Shape and Light, Los Angeles
- Production m ss ng p eces
- Chief Creative Officer Chris Graves
- Director of Photography David Wilson
- Editor Chan Hatcher
- Producer Rob Sexton
- Associate Director of Content Leah Bohl
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