On My Radar: Damon Aval
Damon Aval, creative director at antoni Berlin, admires Nike, attempts to avoid cigarettes and recommends a lesser known 80s classic.
What the most creative advertising idea you’ve seen recently?
Nike's Dream Crazy. This ad is more than just about selling a fancy lifestyle product. With this ad, Nike makes clear that they stand behind people’s views even if there’s a risk that sales might drop.
What website(s) do you use most regularly and why?
Google. The gateway to the World. Ok… and some ads.
What’s the most recent piece of tech that you’ve bought and why?
Juul. The smoking alternative. If I can’t change my smoking habits, at least I can make it less harmful.
What product could you not live without?
Smartphone. Who could live without one?
What’s the best film you’ve seen over the last year?
What film do you think everyone should have seen and why?
*batteries not included; because the story is beautiful. We can learn from it to be more social and caring with each other.
What’s your preferred social media platform and why?
Instagram. It’s fun!
What’s your favourite TV show and why?
The Knick. It’s dark and has super nice music. Watch it.
What’s your favourite podcast?
I’m a podcast virgin.
What show/exhibition has most inspired you recently?
If you ever want to see a T-Rex, you have to go to the Museum für Naturkunde Berlin.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
People are not willing to overwork themselves anymore, and it’s totally right!
If there was one thing you could change about the advertising industry, what would it be?
Create ads that people actually really care about, and stop producing annoying bullshit.
Who or what has most influenced your career and why?
Richard Jung. My former teacher. He showed me the road and believed in me making the race.
Tell us one thing about yourself that most people won’t know.
I know everything about the universe.