Equinox: It's Not Fitness, It's Life
Nick Knight brings a fashion-film feel to the latest campaign from the fitness and lifestyle brand.
Credits
powered by- Director Nick Knight
What's top of your New Year's resolutions list? Getting back to the gym is probably on there - and when fitness looks as glam and aspirational as this, we'll be happy to don our lycra and trainers.
Lifestyle brand Equinox has roped in Nick Knight to shoot its new campaign, with the fashion snapper/director reportedly casting people - such as Grammy Award-winning singer Ciara, who 'embody the five different elements of life—love, water, spirit, movement and light'. It's a long way from the sweaty, red-faced, jiggling realness of This Girl Can - but hey, we can all do with a little holiday from reality now and then.
Connections
powered by- Director Nick Knight
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