SEAT: Because Them, Us

SEAT is targeting millennials with this new campaign that pits forward thinking against old-school, conservative attitudes. 

Focusing on drivers rather than cars, the spot, created by C14torce and directed by Jones+Tino, juxtaposes scenes from the 'old order' of doing things with liberal, progressive alternatives. So it's out with the nine-to-five grind, fox hunting, stuffy art auctions and shopping in soulless supermarkets - and in with co-working, digital nomadic lifestyles, public artworks and buying your produce at a local market.