Jaguar Pet Products: Pampered Pooch

Jaguar's new range of luxury pet products can turn the most down-to-earth of dogs into an overly precious pooch, as this new spot demonstrates.

Created by Spark44, the spot features a stellar performance from a spoiled Weimaraner named Max, who demands his steak served medium rare and will only answer to 'Maximilian'. Partizan director Peter Carstairs coaxes a stellar performance from the hound, who essentially acts his human counterpart off the screen.