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Bauli: Giacomo's Plan

There's a touch of Home Alone in this fun-filled Christmas campaign for Italian bakery brand Bauli.

by shots on 10^th December 2018

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There's a touch of Home Alone in this fun-filled Christmas campaign for Italian bakery brand Bauli.

Created by McCann Worldgroup Italia, the spot follows a would-be Kevin McAllister (aka Giacomo) who's laying a series of Christmas traps involving fairy lights and inflatable snowmen - but, rather than using his ingenious inventions to thwart the Wet Bandits, he's actually bringing a couple together.

Matthieu Mantovani helmed the ad via The Family.

Connections

Agency McCann Worldgroup s.r.l.
Post Production You Are Milan
Production The Family
Agency Producer Michele Virgilio
Art Director Edoardo Aliata
Chief Creative Officer Alessandro Sabini
Director Matthieu Mantovani
Director of Photography Patrick Duroux
Editor Antonio Civilini
Executive Producer Lorenzo Ulivieri
Post Producer Barbara Calicchio
Producer Danielle Joujou

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