ITV Dancing on Ice: Polar Bear & Squirrel

Figure skating animals glide back onto our screens for ITV’s new Dancing on Ice promo. Following the success of last year’s spot, ITV Creative and animation company HUSH teamed up once again to create an even more ambitious promo – this time, featuring the adorable child of the polar bears who paired up in the previous film.

Directed once again by Kirk Hendry and creatived by ITV Creative, the 60-second spot begins with an inquisitive polar bear cub leaving her slumbering parents to go and explore. Before long, the youngster clumsily tumbles onto the frozen lake and knocks a squirrel onto the ice. As the ice cracks under their weight, they become unlikely partners as they attempt to avoid the obstacles around them. Despite their size difference, the polar bear cub and squirrel perform an exhilarating figure skating routine packed with plenty of pirouettes, jumps, and a final triumphant lift.

This year, HUSH also partnered up with FABLEfx, the Stockholm based character animation studio, who specialise in CGI animals and together brought this adventurous tale to life.