National AIDS Trust: Rock the Ribbon
Choreographer Sherrie Silver displays how to #ROCKTHERIBBON for World AIDS Day.
Credits
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Credits
powered by- Agency St Luke's
- Production Company Sonny
- Sound Design Jungle
- Grade Electric Theatre Collective
- Post Production Electric Theatre Collective
- Editing Company Final Cut
- Editor Ed Cheesman
- Director of Photography Jordan Buck
- Art Director Laura Stevens
- Copywriter Claire Wombwell
- Designer Jon Hubbard
- Designer John Brock
- Agency Producer Chloe London
- Executive Creative Director Richard Denney
- Managing Director Ed Palmer
- Producer Dan Gay
- Colourist Tim Smith
- Sound Designer Ben Leeves
Credits
powered by- Agency St Luke's
- Production Company Sonny
- Sound Design Jungle
- Grade Electric Theatre Collective
- Post Production Electric Theatre Collective
- Editing Company Final Cut
- Editor Ed Cheesman
- Director of Photography Jordan Buck
- Art Director Laura Stevens
- Copywriter Claire Wombwell
- Designer Jon Hubbard
- Designer John Brock
- Agency Producer Chloe London
- Executive Creative Director Richard Denney
- Managing Director Ed Palmer
- Producer Dan Gay
- Colourist Tim Smith
- Sound Designer Ben Leeves
Created by London agency St Luke’s and directed by James Fitzgerald through Sonny, this joyful film is part of a national multimedia campaign for The National AIDS Trust (NAT) in the run up to World AIDS Day on Saturday 1 December.
It features Sherrie Silver, the choreographer who directed Childish Gambino’s smash viral hit This Is America back in May, lending her skills to another awesome dance video. Here she throws some seriously impressive shapes to the Erasure hit A Little Respect, performing with a red ribbon – the planet’s symbol for HIV awareness.
Narrated by Stephen Fry, the film will be screened prior to all movies at London’s Regent Street Cinema throughout December. Ed Palmer, MD at St Luke’s said: “The red ribbon has been a beacon of hope for those living with HIV for nearly thirty years. We believe the campaign will breathe new life into this icon.”
Sherrie Silver said: “I particularly love the concept of this film, which aims to deliver a powerful message through the positivity of dance. I am also excited and proud to have added some African flavour into a classic 80s track! I’m hoping the video will inspire the audience to engage with this cause.”
Connections
powered by- Agency St Luke's
- Editing Company Final Cut
- Grade Electric Theatre Collective
- Post Production Electric Theatre Collective
- Production Sonny
- Sound Design Jungle
- Agency Producer Chloe London
- Colourist Tim Smith
- Editor Ed Cheesman
- Executive Creative Director Richard Denney
- Managing Director Ed Palmer
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