IKEA: Magic Man
IKEA Canada encourages people to give old products a new lease of life in this appropriately magical spot.
Credits
powered by- Agency Rethink Communications
- Production Company Frank Content
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Credits
powered by- Agency Rethink Communications
- Production Company Frank Content
- Grade Alter Ego
- Post Production SAINTS EDITORIAL
- Sound Design Vapor-rmw
- Editor Griff Henderson
- Director of Photography Chris Mably
- Art Director Nick Noh
- Copywriter Jordan Darnbrough
- Head of Production Shelby Spigelman
- Director Rodrigo Garcia Saiz
- Producer John Barreiro
- Producer Danielle Kappy
- Creative Director Aaron Starkman
- Colourist Wade Odlum
Credits
powered by- Agency Rethink Communications
- Production Company Frank Content
- Grade Alter Ego
- Post Production SAINTS EDITORIAL
- Sound Design Vapor-rmw
- Editor Griff Henderson
- Director of Photography Chris Mably
- Art Director Nick Noh
- Copywriter Jordan Darnbrough
- Head of Production Shelby Spigelman
- Director Rodrigo Garcia Saiz
- Producer John Barreiro
- Producer Danielle Kappy
- Creative Director Aaron Starkman
- Colourist Wade Odlum
IKEA Canada encourages people to give old products a new lease of life in this charming film out of Vancouver agency Rethink.
In the spot, directed by Rodrigo Garcia Saiz through Frank Content, an aspiring young magician hasn't quite got the hang of pulling a rabbit out of a hat or making the dog disappear from under his cloak. But help is at hand from his kindly grandfather, who unearths an old shelving unit in the garage and with a lick of paint, transforms it into a razzle-dazzle magic cabinet. Bonus points for the inspired choice of music, Bibbidi Bobbidi Boo, from Disney's Cinderella.
Connections
powered by- Agency Rethink Communications
- Grade Alter Ego
- Post Production Saints Editorial
- Production Frank Content
- Sound Design Vapor-rmw
- Creative Director Aaron Starkman
- Director Rodrigo Garcia Saiz
- Director of Photography Chris Mably
- Editor Griff Henderson
- Producer John Barreiro
- Producer Danielle Kappy
Unlock this information and more with a Source membership.