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IKEA: Magic Man

IKEA Canada encourages people to give old products a new lease of life in this appropriately magical spot.

by shots on 27^th November 2018

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IKEA – IKEA: Magic Man

Credits

Agency Rethink Communications
Production Company Frank Content

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Credits

Agency Rethink Communications
Production Company Frank Content
Grade Alter Ego
Post Production SAINTS EDITORIAL
Sound Design Vapor-rmw
Editor Griff Henderson
Director of Photography Chris Mably
Art Director Nick Noh

Copywriter Jordan Darnbrough
Head of Production Shelby Spigelman
Director Rodrigo Garcia Saiz
Producer John Barreiro
Producer Danielle Kappy
Creative Director Aaron Starkman
Colourist Wade Odlum

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IKEA Canada encourages people to give old products a new lease of life in this charming film out of Vancouver agency Rethink.

In the spot, directed by Rodrigo Garcia Saiz through Frank Content, an aspiring young magician hasn't quite got the hang of pulling a rabbit out of a hat or making the dog disappear from under his cloak. But help is at hand from his kindly grandfather, who unearths an old shelving unit in the garage and with a lick of paint, transforms it into a razzle-dazzle magic cabinet. Bonus points for the inspired choice of music, Bibbidi Bobbidi Boo, from Disney's Cinderella.

Connections

Agency Rethink Communications
Grade Alter Ego
Post Production Saints Editorial
Production Frank Content
Sound Design Vapor-rmw
Creative Director Aaron Starkman
Director Rodrigo Garcia Saiz
Director of Photography Chris Mably
Editor Griff Henderson
Producer John Barreiro
Producer Danielle Kappy

Unlock this information and more with a Source membership.

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