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Microsoft: Reindeer Games

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Microsoft has released an inspiring Christmas spot created by M:United/McCann New York and directed by Bryan Buckley through Hungry Man.

Set to a version of Rudolph the Red Nosed Reindeer, the ad features Owen, a nine-year-old boy who suffers from Escobar Syndrome, a condition that limits his mobility, but does nothing to reduce his passion for – and skill at – gaming.

The film follows Owen’s friends as they rush to support him – and share in his joy – when he rises to the top of his game thanks to the Xbox Adaptive Controller, which has been designed primarily to meet the needs of gamers with reduced mobility.

 

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