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Dunnes – Dunnes Stores: Make Christmas For Everyone

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  • Senior Art Director
  • Line Producer
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Ireland's biggest supermarket, Dunnes, has launched a Spielberg-esque film for Christmas that's guaranteed to warm the frozen cockles of your heart.
 
Created by Chemistry and produced by Antidote, the film follows a group of kids who are worried about Santa's ability to see through the thick fog that has descended just in time for Christmas. The solution? Enlist the whole town to get things lit, from a flickering neon taxi-rank sign to illuminating the huge department store and stringing up metres and metres of fairy lights.
 
Director Henry Mason (repped by Bold) used so many lights on the shoot that there were reports of UFOs over the Emerald Isle. Now that really is some Christmas magic. 
 

 

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