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Lidl Finland: The Butterfly Effect

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Who knew cut-price supermarket chain grub could be such an aphrodisiac? In this romantic spot directed by Jakob Ström through Directors Guild Helsinki, a gooey-eyed couple embark on a holiday romance and feed their amour with tasty titbits from Lidl’s deluxe range.

Lidl Finland’s new festive campaign was created by Folk Finland and is a well-crafted classic love story with a culinary twist and a lush soundtrack courtesy of Norwegian artist Emilie Nicolas’ track, Feel Fine.

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