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Francophonie – International Organisation of La Francophonie: Indestructible

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This lovely animation for La Francophonie - an organisation of French-speaking countries that cooperates on issues around human rights, education, research and the French language - uses an unbreakable light bulb as a metaphor for an idea that can't be destroyed.

Created by TBWAParis and directed by Vincent Gibaud through Jungler Paris, the two-and-a-half minute film tells the tale of a mysterious light bulb, discovered by an old man and his grandson, which resists the world's increasingly heavy-handed attempts to destroy it. Even after a sinister despot aims a nuclear warhead at it, the bulb still emerges with its light undimmed.

At the end of the film, the allegory is spelled out across the screen: an idea is indestructible, and Francophonie is an idea that makes the world more human. 

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