Barbie: Dream Gap

Barbie – Barbie: Dream Gap

Credits

Agency BBDO San Francisco/United States of America
Production Company Slim Pictures

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Credits

Agency BBDO San Francisco/United States of America
Production Company Slim Pictures
Grade Company 3 New York
Editing Company Bread & Butter, New York
Post Production JANE Studios, Los Angeles
Sound Design One Union Recording, San Francisco
Editor Andrea MacArthur
Director of Photography The Talbot Twins

Executive Producer Tom Weissferdt
Executive Producer Catherine Finkenstaedt
Chief Creative Officer Matt Miller
Director Karen Cunningham
Producer Al Cooper
Head of Integrated Production Louise Doherty
Associate Creative Director Adam Balogh
Associate Creative Director Jason Moussalli

Colourist Sophie Borup
Global Chief Creative Officer David Lubars

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Karen Cunningham directs this new spot for Barbie through Slim Pictures which, on International Day of the Girl, addresses 'the gap that comes between girls and their full potential'.

The spot, created by BBDO San Francisco, highlights facts such as how parents are twice as likely to Google 'is my son gifted?' than 'is my daughter gifted?'. The campaign continues the sterling work the agency and its client are doing to promote equality for young girls, such as 2015's Imagine the Possibilities, also directed by Cunningham, who's repped by Thomas Thomas Films in the UK.