IKEA: What If
Maceo Frost helms this thought-provoking, evocative film about IKEA's mission for a more sustainable and innovative future.
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Credits
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- Agency Forsman & Bodenfors
- Production Company Folke Film
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Credits
powered by
- Agency Forsman & Bodenfors
- Production Company Folke Film
- Representation Knucklehead
- Sound Design Redpipe / Anton
- Editor Andreas Arvidsson
- Director of Photography Erik Henriksson
- Agency Producer Jens Odelbring
- Agency Producer Lena Sellman
- Creative Josefin Roxeheim
- Creative Agnes Uggla
- Director Maceo Frost
- Producer Joi Persson
- Colourist Nicke Jacobsson
- Music Orphee Noah
- Line Producer
Show full credits
Credits powered by
Credits
powered by
- Agency Forsman & Bodenfors
- Production Company Folke Film
- Representation Knucklehead
- Sound Design Redpipe / Anton
- Editor Andreas Arvidsson
- Director of Photography Erik Henriksson
- Agency Producer Jens Odelbring
- Agency Producer Lena Sellman
- Creative Josefin Roxeheim
- Creative Agnes Uggla
- Director Maceo Frost
- Producer Joi Persson
- Colourist Nicke Jacobsson
- Music Orphee Noah
- Line Producer
Knucklehead director Maceo Frost helms this thought-provoking, evocative film that beautifully portrays IKEA's mission for a more sustainable and innovative future. Shot in grainy soft-focus, it marks a stylistic and tonal departure for the brand's marketing.
"The role of the film is mainly to inspire co-workers, business partners and suppliers about who IKEA is and want to be. IKEA is more than a place to buy furniture and home accessories. It is a place for people who share a bigger idea," explained brand concept leader, Åsa Nordin.
The film was created by Forsman & Bodenfors and produced by Folke Film.
Connections
powered by
- Agency Forsman & Bodenfors
- Production Folke Film
- Representation Knucklehead
- Sound Design Redpipe / Anton
- Agency Producer Jens Odelbring
- Director Maceo Frost
- Producer Joi Persson
- Line Producer The Rink Films
Unlock this information and more with a Source membership.
