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New Zealand Book Council: J.K. Rowling’s Fantastic Beasts and Where to Find Them

Colenso BBDO's book trailers inspire children to read the fiction behind the films.

by shots on 11^th September 2018

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NZBC – New Zealand Book Council: J.K. Rowling?s Fantastic Beasts and Where to Find Them

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Agency Colenso BBDO/New Zealand

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Agency Colenso BBDO/New Zealand

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New Zealand Book Council (NZBC) has launched a campaign to tackle declining literacy rates in New Zealand by encouraging kids to read the books that inspired their favourite movies.

The series of short films, created by Colenso BBDO, act as 'book trailers' and will play as pre-roll ads before YouTube trailers for blockbuster films based on children's books. The campaign kicks off with this gorgeously animated spot for J.K. Rowling’s Fantastic Beasts and Where to Find Them, ahead of the release of the film Fantastic Beasts: The Crimes of Grindelwald this autumn.

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Agency Colenso BBDO
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