Share

Waitrose – Bohemian Rhapsody

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
  • Deputy Head of Integrated Production
  • Assistant Agency Producer
  • Deputy Head of Integrated Production
Show full credits
Hide full credits
Credits powered by Source

Waitrose and John Lewis have launched their new visual identities, ‘Waitrose & Partners’ and ‘John Lewis & Partners’, with a joint marketing campaign embodying the sentiment 'When you’re part of it, you put your heart into it’.

Created by adam&eveDDB and directed by Dougal Wilson through Blink, the two-and-a-half minute film tells the story of primary school children putting on an epic performance to Queen’s Bohemian Rhapsody - much to the amazement of their mums and dads in the audience who are expecting shonky sets and cobbled-together costumes...

Set to air on Channel 4 during The Great British Bake Off tonight [4 September] the ad will run also in cinemas nationwide, including in trailers for the upcoming Queen biopic, Bohemian Rhapsody.

 

 

 

Connections
powered by Source

Unlock this information and more with a Source membership.

Share