Social Circle launches influencer training academy

Influencer marketing platform Social Circle has launched the Social Circle Academy, the UK’s first free-to-access online educational platform that teaches "essential skills to help aspiring influencers work with brands".

Launched in response to the current lack of formalised training in the influencer marketing sphere, the Academy aims to provide reassurance to brands that the influencers they work with are educated about best practice and regulation and can be trusted with brand campaigns. It will offer multiple free courses to help influencers meet industry standards, with courses ranging from how to be compliant with ASA regulations to how to work effectively with brands, with teaching materials updated and refined with the latest research and new information regularly.

On completion, students can download a certificate signifying the achievement, which will be highlighted on influencers’ profiles on the Social Circle platform, providing reassurance to any brand thinking of working with that influencer.

“We’re delighted to launch the Social Circle Academy and continue to support both influencers and brands in this lucrative market," says Matt Donegan, CEO, Social Circle. "Being a career influencer is still a relatively new concept, and there are swathes of incredibly creative, talented people that are building credible businesses out of their online presence. But they are the pioneers, and are in need of education to continue their successes. As the medium of influencer marketing grows even bigger, the Social Circle Academy offers brands comfort that influencers who have taken the course are professional, knowledgeable and can be trusted. Our investment in creator welfare and relations aims to help to improve standards and increase overall trust in the industry, making it a more professional and trustworthy industry overall.”