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Esurance: Surprisingly Painless
Dennis Quaid brings his likeability factor to this tongue-in-cheek insurance spot.
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- Production Company O Positive Films
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Credits
powered by
- Production Company O Positive Films
- Music Butter Music and Sound
- Editing Company Cutters
- Grade The Mill Chicago
- Editor Grant Gustafson
- Agency Producer Kimberly Cowie
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Director David Shane
- Producer Rachel Perkins
- Creative Director Amanda Mearsheimer
- Senior Art Director
- EVP Creative Director
- EVP Creative Director
- SVP Creative Director
- SVP Creative Director
- SVP Creative Director
- Senior Copywriter
- SVP Creative Director
- SVP Creative Director
- SVP/Executive Producer
- SVP/Executive Producer
Show full credits
Credits powered by
Credits
powered by
- Production Company O Positive Films
- Music Butter Music and Sound
- Editing Company Cutters
- Grade The Mill Chicago
- Editor Grant Gustafson
- Agency Producer Kimberly Cowie
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Director David Shane
- Producer Rachel Perkins
- Creative Director Amanda Mearsheimer
- Senior Art Director
- EVP Creative Director
- EVP Creative Director
- SVP Creative Director
- SVP Creative Director
- SVP Creative Director
- Senior Copywriter
- SVP Creative Director
- SVP Creative Director
- SVP/Executive Producer
- SVP/Executive Producer
No one likes insurance, right? So what better way to get people to watch your ad than have the highly likeable Dennis Quaid front it?
At least, that's the premise behind this tongue-in-cheek spot from Leo Burnett Chicago and we're bound to admit that it, well, works. Quaid's dryly self-aware turn benefits from David Shane's light comedic direction; and advertising tropes like dramatic music and riding off into the sunset are deftly signposted - then skewered. It's really rather entertaining for an insurance ad.
Connections
powered by
- Agency Leo Burnett Chicago
- Agency SapientRazorfish Chicago
- Editing Company Cutters
- Grade The Mill Chicago
- Music Butter Music and Sound
- Production O Positive Films
- Director David Shane
- Editor Grant Gustafson
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- EVP Creative Director Brian Shembeda
- Senior Art Director Kat Hale
- Senior Copywriter Blase Mnich
- SVP Creative Director Brian Siedband
- SVP Creative Director Gordy Sang
- SVP Creative Director Jeff Candido
- SVP/Executive Producer Denis Giroux
Unlock this information and more with a Source membership.
