Giant Gummy Tree Takes Root on NYC's High Line

We all know money doesn't grow on trees... but it turns out that sweets do.

Last week saw confectionery brand Black Forest launch its latest campaign in New York, via a rather unusual tree which sprung up on the city's trendy High Line.

Nestling among the leaves were bunches of orange, red and black 'fruit', which ledenhosen-clad ambassadors invited passers-by to help them harvest. But after giving the branches a good shake, instead of apples or pears raining down, the public were treated to a shower of fruit gummies.

The two-day Black Forest Gummy Harvest, which was launched by model and influencer Brooklyn Decker, is a continuation of the company's oddball launch campaign, So Juicy Ja, which kicked off earlier this year. 

Created by boutique agency Joan, the tongue-in-cheek campaign introduced the mythical folk of the Black Forest - a bucolic farming community who have built their culture around harvesting juicy fruit sweets - through a series of spots depicting ancient traditions such as gummy races, the crowning of the 'Juice Queen', and, of course, the annual gummy harvest, which requires an - ahem - suggestive technique with a stick [below].