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Nuernberger Insurance – N?rnberger Insurance: N?rnburg, The City of the Uninsured

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Wolf & Lamm bring their signature whimsical style to a tale of two cities and the consequences of being uninsured.

The campaign, created by DDB Berlin, opens in 1848 and the founding of the Nürnberg Insurance company. In the neighbouring (fictitious) city of Nürnburg, a similar process is taking place - but just then, an unfortunate gust of wind intervenes... As a result, Nürnburg becomes 'the city of the uninsured', where scissors are banned in hair salons, coffee is served lukewarm and crossing the road requires nerves of steel - even though the speed limit is just 15km/hour. 

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