Future Forward USA Action: Happy

What do white supremacists, Putin supporters and the filthy rich have in common?

Well, according this dark ad for US political action committee Future Forward USA Action, they're all enthusiastic supporters of the current US presidency. Which raises the question: if you're even mildly supportive of Trump and his policies, who are you really aligning yourself with?

Created by Open Labs and directed by Furlined's Ted Pauly, the spot is already making waves Stateside. "It's counterintuitive, but makes sense if you think about it: the ad speaks to folks on a gut level, not unlike Trump himself," says Open Labs creative director, Jon Fromowitz.