On My Cannes Radar: Dan Scott-Croxford & Jeff Baron
Stink's global head of content (L) and its managing director look ahead to Cannes and predict what spots will scoop up most metal at the festival and admit they both can't live without their phones.
What work do you expect to win big in Cannes this year?
Jeff Baron: I see Apple Welcome Home, Tide It’s a Tide Ad, Nike Nothing Beats a Londoner winning some hardware.
Dan Scott-Croxford: KFC FCK and Nike Nothing beats a Londoner.
Above: Nike Nothing beats a Londoner.
What app will you be using on your phone during festival week?
Jeff Baron: Cannes Lions App and Bleacher Report so I can keep track of the World Cup news.
Dan Scott-Croxford: Slack.
What’s your social platform of choice for festival news and updates?
Jeff Baron: Cannes Lions App.
Dan Scott-Croxford: Twitter.
What device (s) did you travel to the festival with and why?
Jeff Baron: Cell phone and laptop.
Dan Scott-Croxford: Portable phone charger. To charge my phone.
What do you think will be the hot topic of the week this year?
Dan Scott-Croxford: Sir Martin Sorrell
Where were you when inspiration last struck?
Dan Scott-Croxford: In Paris. Last week.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
Jeff Baron: Free The Bid; and the rise, fall and rise again of the significance of music videos.
Dan Scott-Croxford: Clients building out in house capabilities.
If there was one thing you could change about the advertising industry, what would it be?
Jeff Baron: Shrinking schedules and shrinking budgets... I guess that’s two things.
Dan Scott-Croxford: Make it more diverse.
Above: Stink founder Daniel Bergmann
What or who has most influenced your career and why?
Jeff Baron: I’ve been fortunate enough to work at a few groundbreaking companies since I began working in the industry (HSI Productions, Anonymous Content and now Stink Films), so I have been influenced by many incredibly talented producers and directors over the years.
Dan Scott-Croxford: Daniel Bergmann. Working with him for over 14 years keeps you on your toes.
What are you most looking forward to about Cannes this year?
Dan Scott-Croxford: Catching up with old friends. Meeting new ones.
Tell us one thing about yourself that most people won’t know…
Jeff Baron: I like to iron clothes.
Dan Scott-Croxford: I built a terrible website when I was a kid.
Connections
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- Managing Director Jeff Baron
- Global Head of Content Dan Scott-Croxford
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