Favorit: 70 Years of Favorit

Y&R Prague reveals the fascinating history of the Czechoslovakian bicycle brand in this docu-short.

Promoting an upcoming exhibition at Prague's National Technical Museum, the film traces the life of cyclist Robert Hutyra who became Czech national champion, and his ingenious and heroic efforts to pursue his international cycling career despite the best efforts of the oppressive political regime - culminating in a daring escape in a hot-air balloon stitched together from raincoats. 

The film was directed by Wolfberg via Creative Embassy.