5 Gum: #NoRegrets Martin's Story

5 Gum – 5 Gum: #NoRegrets Martin's Story

Credits

Agency Energy BBDO

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Credits

Agency Energy BBDO
Editor Sean Berringer
Art Director Chris Cavalieri
Art Director Fernando Passos
Art Director Tyler Bartley
Copywriter Dan McCormack
Copywriter Alejandro Pere
Copywriter Tori Probert

Executive Creative Director Pedro Perez
Executive Creative Director Josh Gross
Executive Producer Mitch Monzon
Chief Creative Officer Andres Ord??ez
Managing Director Jeff Adkins
Head of Production John Pratt
Director German Mairen
Director Marcos Mijan

Director Ross Bolidai
Director Daniel Ryan
Producer Shobin Mathew
Post Producer Jenny McDonald
Colourist Fred Keller
Executive Director of Content & Delivery
Executive Director of Content & Delivery

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We all try to live our lives without regret, aiming to fulfill our wildest dreams and be the best versions of ourselves.

To encourage teens to say yes and jump into bold decision-making, Energy BBDO has created a ten-part series for sugar-free chewing gum, 5 Gum, highlighting what happens when you deny yourself a new experience, emphasising the part that regret plays in later life.

Helmed by four different directors - German Mairen, Marcos Mijan, Ross Bolidai and Daniel Ryan - the documentary-inspired spots focus on different characters who warn youngsters of the wrong turns they've made in their lives and advise them to learn from their mistakes.

In the top spot, British photographer Martin reveals his angst at waiting until the age of 85 to come out as gay; while African American swimmer Stanford shares his story of not joining the high school swimming team because of racial peer pressure.

Watch the full series below: