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Stoli – Stoli: Loud & Clear

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Stoli Group and FF New York have pulled out all the stops in a new global campaign, Loud & Clear, which aims to reclaim the vodka brand's place in popular culture.

As well as enlisting superstar promo directors We Are From LA, they've pulled in Hollywood heavyweights Hans Zimmer (the Oscar-winning composer behind DunkirkThe Lion King, and Gladiator) and DP Rachel Morrison, whose work on Mudbound recently led her to become the first women ever nominated for an Academy Award for cinematography.

The result is a cool bit of filmmaking that's perhaps more style than substance. But when it looks this good, who cares?

Fashion snapper Rankin shot the accompanying print campaign, featuring real (but obviously all gorgeous) people doing what they love.

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