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Covergirl: Focus
The new iteration of Droga5's #IAmWhatIMakeUp campaign sees fitness influencer Massy Arias enjoying some mascara and me-time.
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Credits
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- Agency Droga5
- Production Company PRETTYBIRD
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Credits
powered by
- Agency Droga5
- Production Company PRETTYBIRD
- Post Production The Mill New York
- Music Woodwork Music
- Sound Design Heard City, New York
- Editing Company Cartel
- Editor Edward Line
- Director of Photography Rachel Morrison
- Art Director Gemma Slack
- Art Director Neil MacLean
- Copywriter Hannah Park
- Agency Producer Jake Herman
- Executive Creative Director Alexander Nowak
- Executive Producer Kerstin Emhoff
- Executive Producer Mike Hasinoff
- Head of Production Tracy Hauser
- Director Matt Lambert
- Producer Julia Roberson
- Creative Director Shannon Washington
- Colourist Greg Reese
- Sound Designer Mike Vitacco
- Creative Chairman David Droga
- Music Mike Ladman
- Music Jonathan Hecht
Show full credits
Credits powered by
Credits
powered by
- Agency Droga5
- Production Company PRETTYBIRD
- Post Production The Mill New York
- Music Woodwork Music
- Sound Design Heard City, New York
- Editing Company Cartel
- Editor Edward Line
- Director of Photography Rachel Morrison
- Art Director Gemma Slack
- Art Director Neil MacLean
- Copywriter Hannah Park
- Agency Producer Jake Herman
- Executive Creative Director Alexander Nowak
- Executive Producer Kerstin Emhoff
- Executive Producer Mike Hasinoff
- Head of Production Tracy Hauser
- Director Matt Lambert
- Producer Julia Roberson
- Creative Director Shannon Washington
- Colourist Greg Reese
- Sound Designer Mike Vitacco
- Creative Chairman David Droga
- Music Mike Ladman
- Music Jonathan Hecht
Droga5 New York continues its #IAmWhatIMakeUp campaign for Covergirl with a meditative new spot focusing on the role of makeup and me-time.
The film, directed by PRETTYBIRD's Matt Lambert, with cinematography courtesy of Oscar-nominated DOP Rachel Morrison, offers an intimate view of fitness trainer and social-media star Massy Arias as she trains in solitude, illustrating how wearing makeup isn't only about how a woman portrays herself to others.
Connections
powered by
- Agency Droga5
- Music Woodwork Music
- Post Production The Mill New York
- Production PRETTYBIRD
- Sound Design Heard City, New York
- Creative Chairman David Droga
- Director Matt Lambert
- Editor Edward Line
- Executive Creative Director Alexander Nowak
- Executive Producer Kerstin Emhoff
- Executive Producer Mike Hasinoff
- Head of Production Tracy Hauser
Unlock this information and more with a Source membership.
