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Jacobs – Jacobs: Beans

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With more than a nod to Apple's iconic Think Different ad, Saatchi & Saatchi Brussels' new spot for Jacobs is nonetheless a full-of-beans effort.

Directed by CZAR.BE's Lieven Van Baelen, the effervescent spot sees various coffee enthusiasts grinding beans, steaming milk and perfecting their latte art, all in the service of a decent cup of joe.

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