Rebel Sport: RugbyFighter

In a campaign to inspire New Zealanders to get out and exercise, Ogilvy & Mather has released an ad for Rebel Sport starring the extraordinary human that is Rebecca Wood. 

Not only does Wood exercise all day because of her role on the World Champions Rugby team, the Black Ferns, but she's also a firefighter in her spare time. Viewers get a glimpse into her world in this surreal ad, in which she runs between her two worlds in a dream-like state, not letting anything get in her way. She dodges and smashes other players in sheer determination to get the ball, also kicking down doors and avoiding flames to get a child out of a burning building.

The booming sound effects and slow motion shots make for an absolutely thrilling spot and Wood's superhero-like feats are enough to make anyone want to get out and exercise.