Ford/Time to Change: Elephant in Transit
GTB UK teams up with Ford of Britain to eliminate the ‘elephant in the room’ around mental health.
Credits
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- Production Company Outsider
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Credits
powered by
- Production Company Outsider
- Post Production MPC London
- Agency Producer Lucy Powell
- Director Jim Gilchrist
- Creative Director Adrian Birkinshaw
- Creative Director Paul Yull
- Sound Designer Parv Thind
Credits
powered by
- Production Company Outsider
- Post Production MPC London
- Agency Producer Lucy Powell
- Director Jim Gilchrist
- Creative Director Adrian Birkinshaw
- Creative Director Paul Yull
- Sound Designer Parv Thind
Time to Change and Ford of Britain bring the 'elephant in the room' aspect of mental illness to life in this simple but effective film.
Created by GTB UK with support from Ford of Britain, the campaign started life as an entry into the Channel 4 Diversity in Advertising competition - which aims to bring non-visible disabilities to light in mainstream advertising - before being developed into a partnership with mental health charity Time to Change.
The TVC, directed by Jim Gilchrist through Outsider, encourages men – who are particularly susceptible, in the UK, to suffering mental illness in silence - to take the first step in talking about their challenges, openly and without stigmatisation.
Connections
powered by
- Post Production MPC London
- Production Outsider
- Agency Producer Lucy Powell
- Creative Director Paul Yull
- Creative Director Adrian Birkinshaw
- Director Jim Gilchrist
- Sound Designer Parv Thind
Unlock this information and more with a Source membership.
