Fruit of the Loom: Underwear Heard Round the World

Chats about undergarments ought to be private conversations, right? Apparently this isn't so, as seen in this humorous spot by CP+B for Fruit of the Loom.

Directed by Tom Kuntz, the ad starts with a TV commercial of a basketball player - just in time for March Madness - advertising the brand's newest lightweight underwear as being so thin that you can't even notice that you're wearing it. Then it cuts to two friends watching the ad and wondering how someone could not notice that they're wearing underwear, and these friends are being spied upon by burglars outside their window, who are being watched by police in an undercover surveillance van, who are being listened to by government intel in a secret computer lab in a cave. 

It's a daft but amusing demonstration of the product's claims.