Formula 1: Engineered Insanity

W+K London and Formula 1 have just released the season launch for 2018 with the auto racing league's first global maketing campaign.

The ad, titled Engineered Insanity, is a wild ride of short clips showing speedy pit crews, cars racing, cars crashing and fans yelling, guaranteed to leaves viewers' blood racing and hearts pumping with its high energy and cool special effects.

The six people whose faces are battered and beaten by the wind and ran in the ad are real life superfans of Formula 1. Their inclusion in the film is meant to showcase the league's "Ffan first mentality, as well as the diversity of its fan base.