JKR & Revolt Help Homeless Selling Royal Wedding Paraphernalia

The UK population is counting down the days in preparation of the Royal Wedding in May, however public outrage has ensued following Councillor Simon Dudley’s order for the removal of homeless people in Windsor to accommodate the festivities. According to The Independent, the council has proposed to fine rough sleepers up to £100 if caught having a kip on the street, also seeing to ban begging and unattended belongings left in public spaces.

Over the past eight years, homelessness in the UK has increased by 134%, so fining and displacing those who are already homeless is not going to relieve nor resolve the complicated issue.

Creative company Jones Knowles Ritchie (JKR) and communications agency Revolt have begun a non-profit brand: For Richer, For Poorer in a bid to help the homeless based in Windsor. The brand has launched a range of products – including napkins, plates, banners, and mugs – emblazoned with an illustration of the Royal Crest alongside images that represent the challenges homeless people face, like dogs, soap and keys.

All proceeds collected through product sales will be donated towards helping the homeless, local to the area. The creative team hope the campaign will be a fun way to celebrate the wedding while also spreading awareness of the problem of homelessness in London and beyond.

For Richer, For Poorer campaign video.

For Richer, For Poorer forms part of a wider campaign from JKR and Revolt, called New Year’s Revolutions. This initiative aims to promote social issues such as violence against trans women, visual impairment and homelessness and pair them with support from brands.

“These New Year's Revolutions epitomise our belief as a business - that great social movements are very often great brands as well," says Revolt co-founder Alex Lewis. "With this collection, we’re using that weapon to turn the latent concern many people have about the rise in homelessness into real action. And we’re excited about the potential of each of these three brands to rally an army and start creating change against some of the biggest social issues of our day.”