Steinlager: Keep it Pure

The history of great music in New Zealand is retold through BBC Radio 1 DJ Zane Lowe, who inherited his gift for spinning discs from his dad, Derek, in this spot from DDB New Zealand for Steinlager beer.

Inspired by the story of Lowe's dad, who risked his life to set up Radio Hauraki aboard a ship and break the nation's radio monopoly, the spot channels his rebellious and authentic spirit, linking it to the pure spirit of the beer's drinkers.

Helmed by Scoundrel's Tom Noakes, the ad is epic and will make you think of Zane in a whole new light.