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OVO Energy – OVO Energy: It's Time to Power Your Life Differently

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The first piece of work from former Grey London CCO Nils Leonard, via his new company Uncommon Creative Studio, is an integrated campaign for OVO Energy that aims to encapsulate the brand's spirit and mission of ‘positive energy since 2009’, helping people to understand that they can safeguard our environmental future by powering their lives with renewable energy.

The film, directed by Andreas Nilsson through Biscuit Filmworks London, juxtaposes renewable, credible energy sources against the protestations of climate change deniers. Featuring a track from heavy metal band Slayer and the iconic call-to-arms ‘Get Mad’ speech from the film Network, rather than tell people to use less energy, the creative aims to empower people to join OVO Energy in its quest to create a sustainable energy system, by signing up or switching to renewable electricity.  

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