ibis Offers Customers Tailored Shirts Made From Bedsheets
Gloryparis is behind this ingenious campaign for the hotel chain, providing business members with a professional tailoring service reminiscent of their good night sleep.
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As the old adage states, "Invest in your shoes and your sheets because if you’re not in one, you’re in the other," but a campaign from Gloryparis suggests that perhaps this doesn't have to be the case. Perhaps you can remain in your bedsheets all day, even after you've left the bedroom.
In a new initaitiive for ibis hotels, the agency has created a unique way to entice its members into purchasing its Business scheme... by offering them tailor-made shirts, made from the chain's finest bedsheets.
The Dream Apparel line literally allows members to wear the sheets throughout the day; transfroming their good night sleep into a dream day, as the ad's slogan suggests.
A professional tailor will be on-site to take the guests' measurements, ready to deliver the handmade shirt to their hotel room for the following morning - a perfect way to personalise their hotel experience and remind them of the comfort of their stay long after they've left the building.
The offer is only available to guests staying longer than 10 nights, so it would suit any worker away on business.
Find out more about subcribing to the ibis BUSINESS program and its clothing line.
Connections
powered by
- Agency Gloryparis
- Production Raise Up Films
- Director Tristan Aurouet
- Founder Arnaud Le Bacquer
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